Crafting E-Commerce Success

Class Title: Crafting E-Commerce Success

One Session: 1.5 Hours

Prerequisite: None

Max # of Participants:10

Course Objectives:

(In this workshop, participants will learn…)

Product Presentation: Participants will acquire the skills to create captivating product listings by mastering product photography and crafting compelling product descriptions, emphasizing the significance of visuals and engaging copy to make their products stand out online.

Marketing Strategies: Attendees will explore effective marketing strategies suitable for platforms like Etsy, Shopify, or personal websites. They will understand the basics of leveraging social media for promotion and effective marketing practices within a short timeframe.

Customer Engagement: Participants will discover techniques for providing excellent customer service and building lasting customer relationships, focusing on essentials such as responsiveness, professionalism, and addressing common customer inquiries or issues

Outcomes:

Participants will learn how to enhance their product listings with eye-catching images and engaging product descriptions, improve their understanding of marketing strategies suitable for different platforms, and master customer engagement techniques.

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Materials Included: Bring a notebook and a laptop, or use our computers here.

About the Instructor: Julie Gauthier has years of experience as a multi-talented crafter selling her works on various online platforms. For examples of her creativity and expertise, follow her on Instagram @makerspacejulie

All people are welcome in this class and an active effort will be made to be inclusive to all people. This class will not tolerate sexism, ableism, racism, homophobia, or transphobia. MakerspaceCT is for everyone.